TEST BANK for BUSN 12th Edition Kelly
BUSN 12th Edition By Marcella Kelly, Chuck Williams, ISBN-10: 0357122941, ISBN-13: 9780357122945 | TEST BANK
Table of Contents
Part I: THE BUSINESS ENVIRONMENT
1. Business Now: Change is the Only Constant.
2. Economics: The Framework of Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating & Delivering Messages That Matter.
Part II: CREATING A BUSINESS
6. Business Formation: Choosing the Form that Fits.
7. Small Business & Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring & Using Funds to Maximize Value.
10. Securities Markets: Trading Financial Resources.
Part IV: MARKETING A BUSINESS
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS
14. Management, Motivation, and Leadership: Bringing Business to Life.
15. HRM: Building a Top Quality Workforce.
16. Managing Information & Technology: Finding New Ways to Learn and Link.
17. OM: Putting it All Together