SOLUTION MANUAL for Marketing Research 5th Edition D’Alessandro

Marketing Research 5th Edition By Steve D’Alessandro, Hume Winzar, Ben Lowe, Michael Mehmet, Barry J. Babin, William Zikmund, ISBN-10: 0170438961, ISBN-13: 9780170438964 **| SOLUTION MANUAL**

Table of Contents

Part 1: Introduction to the research process

1. The role of marketing research and the research process

Part 2: Defining the problem

2. Problem definition and the research process

Part 3: Planning the research design

3. Qualitative research

4. Secondary research and big data

5. Survey research

6. Observation

7. Experimental research and test marketing

8. Measurement

9. Questionnaire design

Part 4: Planning the sample

10. Sampling: sample design and sample size

Part 5: Collecting the data

11. Data preparation

Part 6: Analysing the data

12. Univariate statistical analysis: a recap of inferential statistics

13. Bivariate statistical analysis: tests of differences

14. Bivariate statistical analysis: tests of association

15. Multivariate statistical analysis

Part 7: Formulating conclusions and writing the final report

16. Communicating research results: research report, oral presentation and research follow-up