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The Best Textbook Answers: Solution Manual for Marketing Management 2e By Marshall

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Solution Manual for Marketing Management, 2nd Edition, By Greg Marshall, Mark Johnston, ISBN10: 0078028868, ISBN13: 9780078028861 – Instant Download

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Solution Manual for Marketing Management, 2nd Edition, By Greg Marshall, Mark Johnston, ISBN10: 0078028868, ISBN13: 9780078028861

This is not an original TEXT BOOK (or Test Bank or original eBook). You are buying Solution Manual. A Solution Manual is step by step solutions of end of chapter questions in the text book. Solution manual offers the complete detailed answers to every question in textbook at the end of chapter. Please download sample for your confidential. All orders are safe, secure and confidential.

Other ISBNs for this Book:
ISBN10: 0077437055 | ISBN13: 9780077437053
ISBN10: 007772612X | ISBN13: 9780077726126
ISBN10: 1259183394 | ISBN13: 9781259183393
ISBN10: 1259665526 | ISBN13: 9781259665523

PART ONE: Discover Marketing Management
Chapter 1: Marketing in Today’s Business Milieu
Chapter 2: Elements of Marketing Strategy, Planning, and Competition
PART TWO: Use Information to Drive Marketing Decisions
Chapter 3: Managing Marketing Information
Chapter 4: Understand Customers: Business-to-Consumer Markets
Chapter 5: Understand Business-to-Business Markets
Chapter 6: Segmentation, Target Marketing, Positioning, and CRM
PART THREE: Develop the Value Offering – The Product Experience
Chapter 7: Product Strategy and New Product Development
Chapter 8: Build the Brand
Chapter 9: Service as the Core Offering
PART FOUR: Price and Deliver the Value Offering
Chapter 10: Manage Pricing Decisions
Chapter 11: Manage Marketing Channels and Points of Customer Interface
PART FIVE: Communicate the Value Offering to Customers
Chapter 12: Promotion Strategy and New Media
Chapter 13: Advertising, Sales Promotion, and Public Relations
Chapter 14: Personal Selling and Direct Marketing
PART SIX: Bring It All Together – Global and Performance Dimensions
Chapter 15: Understand the Global Marketplace: Marketing Without Borders
Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance