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The Best Exam Bank: Test Bank for Sports and Entertainment Marketing 4e Kaser

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Test Bank for Sports and Entertainment Marketing, 4th Edition, Ken Kaser, Dotty B. Oelkers ISBN-10: 1133602444 ISBN-13: 9781133602446– Instant Download

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Test Bank for Sports and Entertainment Marketing, 4th Edition, Ken Kaser, Dotty B. Oelkers ISBN-10: 1133602444 ISBN-13: 9781133602446

You are buying Test Bank. A Test Bank is collection of test questions tailored to the contents of an individual text book. Test bank may contains the following types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential.

Sports and Entertainment Marketing
TABLE OF CONTENTS
1. What Is Sports and Entertainment Marketing?
2. Putting the Customer First.
3. Sports and Entertainment Means Business.
4. The Wide World of Sports and Entertainment.
5. Marketing-Information Management.
6. The Products is Sports and Entertainment.
7. Managing the Channels.
8. The Economics of Supply and Demand.
9. Sports and Entertainment Promotion.
10. Promotional Planning.
11. Selling Sports and Entertainment.
12. The Marketing Game Plan.
13. Sports and Entertainment Legal Issues.
14. Business Ownership and Leadership.
15. Scoring a Career.