Description
Test Bank for Consumer Behavior, 10th Edition, Michael R. Solomon, ISBN-10: 0132671840, ISBN-13: 9780132671842
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Table of Contents
Section 1: Consumers in the Marketplace
Chapter 1: Buying, Having, and Being
Section 2:Â Consumers as Individuals
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Global Values
Chapter 5: The Self
Chapter 6: Personality and Psychographics
Section 3: Consumers as Decision Makers
Chapter 7: Attitudes and Persuasion
Chapter 8: Decision Making
Chapter 9: Buying and Disposing
Chapter 10: Organizational and Household Decision Making
Section 4: Consumers and Subcultures
Chapter 11: Groups and Social Media
Chapter 12: Social Class and Lifestyles
Chapter 13: Subcultures
Chapter 14: Culture
